Matthew Rugamba: Storytelling through fashion

"Rwandan brand, House of Tayo draws from innate African sophistication and local craftsmanship to create a line of clothing and accessories with contemporary appeal. Here, the brand’s founder and creative director Matthew 'Tayo' Rugamba discusses how telling African stories through his designs helps him create collections with cultural significance."

House of Tayo: story of an African menswear label, plus rethinking finance in fashion

"When he started House of Tayo, Rugamba had not a shred of experience in fashion or design, and only had a few bow ties lying around. What he did have was a blog post on Tumblr he posted in early 2012 about African fashion, which spoke about the way bow ties were going to be his way of telling the story of an Africa that is sophisticated and dignified."

The Big Problem With Calling African Fashion 'Tribal'

"While Rwandan designer Matthew Rugamba doesn't believe African textiles should be limited to African designers and brands, it does irritate him, he said, when designers draw inspiration from different African cultures, using African textiles and then employing phrases like "tribal" to describe them. "Some of the patterns and colors have great significance in different African cultures, so it is condescending to reduce some of these designs to a single phrase," he told HuffPost."

HOUSE OF TAYO: RWANDAN ENTREPRENEURSHIP, CREATIVITY, & DESIGN

Entrepreneurship, creativity, awesome design…these are a few of our favorite things and just a few of the reasons why we love House of Tayo! Founded in 2011 by Rwandan entrepreneur Matthew Rugamba, House of Tayo is a locally-made clothing and accessories line with a mission to showcase African sophistication and style. We partnered with them to create a collection of Dutch wax fabric bowties featuring the brand’s iconic bold colors, vibrant patterns, and distinctive Rwandan flair!

A New Web Series Follows Rwandan Fashion Designer Matthew Rugamba & His ‘House Of Tayo’

House Of Tayo: Journey Of A Rwandan Designer is a forthcoming reality web series presented by The Africa Channel that offers a behind-the-scenes look into the daily routine of rising fashion designer and entrepreneur Matthew Rugamba. Viewers will be introduced to Rugamba and his bespoke menswear label, House Of Tayo, over the course of thirteen episodes as he scouts the streets of Kigali in search of fabric and inspiration for his new line of accessories.

Get to Know House of Tayo’s Matthew Rugamba

When I sat down to talk to Matthew Rugamba, the upcoming star of the Africa Channel series House of Tayo: Journey of a Rwandan Designer, I expected to speak to an upcoming fashion designer about the typical topics: inspirations, background and how being from Rwanda inspires his designs. But what I found is probably what most people find when they talk to him – do not underestimate this 25-year-old.