"While Rwandan designer Matthew Rugamba doesn't believe African textiles should be limited to African designers and brands, it does irritate him, he said, when designers draw inspiration from different African cultures, using African textiles and then employing phrases like "tribal" to describe them. "Some of the patterns and colors have great significance in different African cultures, so it is condescending to reduce some of these designs to a single phrase," he told HuffPost."
