House of Tayo Featured on Financially Incorrect — 'Built in Rwanda, Worn Worldwide'

Matthew Rugamba joins the inaugural Rwanda Edition of the Financially Incorrect podcast for an in-depth conversation about the business decisions that shaped House of Tayo into one of Rwanda's most recognisable fashion brands. Rugamba shares how the brand's biggest breakthrough came not from celebrity endorsements or red carpet moments, but from walking away from the product generating almost 40% of the company's revenue. Covering audience building, manufacturing challenges, the power of the Made in Rwanda movement, and the role of customer experience in driving sales, the conversation is as much a masterclass in brand building as it is a story about fashion.