Posts tagged East Africa
Matthew Rugamba: Storytelling through fashion

"Rwandan brand, House of Tayo draws from innate African sophistication and local craftsmanship to create a line of clothing and accessories with contemporary appeal. Here, the brand’s founder and creative director Matthew 'Tayo' Rugamba discusses how telling African stories through his designs helps him create collections with cultural significance."

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House of Tayo: story of an African menswear label, plus rethinking finance in fashion

"When he started House of Tayo, Rugamba had not a shred of experience in fashion or design, and only had a few bow ties lying around. What he did have was a blog post on Tumblr he posted in early 2012 about African fashion, which spoke about the way bow ties were going to be his way of telling the story of an Africa that is sophisticated and dignified."

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